A well-located but under-positioned boutique property in a saturated hospitality market. Netwrk PK didn’t just run a marketing plan — the team advised directly on repositioning the guest experience itself, including converting underused space into wellness amenities (salt cave, hot/cold therapy, meditation space), which elevated the property from “another Sedona hotel” into a recognized wellness destination. Those strategic upgrades independently attracted major hotel-brand attention and organic media coverage before any paid promotion began.

Results (under 5 months):

• 132% increase in website users, driven primarily by organic search
• 5.95% click-through rate on paid campaigns — well above hospitality industry benchmarks — on a very lean ad budget
• 93% of social profile traffic came from non-followers
• 51% increase in Google Business Profile views
• 395% increase in social comments/engagement over the prior period
• Qualified leads generated at a fraction-of-a-dollar cost-per-lead via influencer partnerships
• Wellness strategy attracted attention from a major national hotel brand plus local media coverage