A small, independent community discovery account competing directly against city- and tourism-board-backed channels with far larger budgets. Netwrk PK built a hyper-local, curiosity-driven content strategy designed to win on algorithmic reach rather than ad spend, consistently outperforming institutionally-backed competitors in the same market.
Results (90 days):
- 114.8% growth in unique accounts reached
- 15.2% follower growth in one quarter
- 65% of all impressions came from non-followers (continuous new-audience acquisition)
- 78.5% increase in profile visits
- 35 consecutive weeks of consistent content delivery
- A single post reached hundreds of thousands of views